Forward the order. We'll do the rest.
Usual turns the WhatsApps, texts and emails your stockists send into checked orders, a production plan and a delivery run. Built for small roasters, bakers and producers.
14 days free, no card needed.
Try it with an example order
Pick a message from one of Northfield Roasting Co.'s stockists. Its draft was worked out in advance from that example roastery's products and customers, and the demo runs in your browser, so nothing is sent anywhere.
Draft order
Check 1 item- Customer
- Fern Street Café
- Deliver
3 × House Espresso · 1kg
£72.00
Grind: whole bean £24.00 each
From: “make it 3 of the house instead of 2”
1 × Swiss Water Decaf · 1kg
£27.00
Grind: cafetière £27.00 each
From: “a decaf kilo ground for the cafetières”
3 × Compostable cups 8oz · sleeve of 50
£12.60
£4.20 each
From: “a sleeve of cups”
Check: Your usual already has 2 sleeves of cups. Is that 1 extra (3 in total), or 1 instead of 2?
- Subtotal
- £111.60
- VAT
- £2.52
- Total
- £114.12
In Usual, nothing becomes an order until you approve it.
Run sheet
1 order · 1 customer · 4 kg to make
| Production group | Quantity | Input |
|---|---|---|
| House Espresso | 3 kg | 3.5 kg green |
| Swiss Water Decaf | 1 kg | 1.2 kg green |
Deliveries
- Little Hours Café 3× House Espresso 1kg (whole bean), 1× Swiss Water Decaf 1kg (espresso)
This draft isn't on the run sheet yet. Add the order to include it.
What it does for you
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Stop retyping orders
Paste, share or forward a message and a draft order appears in seconds. Usual knows each customer's usual order and applies their changes.
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Know what to make and pack
A production plan, packing list and delivery list for each day, built from the orders you approve, ready to print for whoever is packing or driving.
-
Invoices without the evening
Mark orders delivered, create the invoices in one go, and export a file that Xero or QuickBooks imports.
How it works
-
Step 1:Paste or forward
Paste a WhatsApp or text, add a photo of a handwritten list, or forward an email to your own address.
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Step 2:Check the draft
Every line shows the words it came from. Anything unclear is flagged with a plain-English question.
-
Step 3:Approve
One tap adds the order, with a run sheet and invoices built for you.
Pricing
Prices are in pounds and exclude VAT. Every account starts with a 14-day free trial on Pro limits, with no card needed.
Starter
£29 a month +VAT
- 1 user
- Up to 40 active customers
- 400 order readings a month
Pro
£49 a month +VAT
- Up to 4 users, with staff roles
- Unlimited customers
- 1,500 order readings a month
Questions
- Do my customers need to do anything?
- No.
- Does it work with WhatsApp?
- Copy, share or forward any message. A direct WhatsApp connection is coming.
- Does it connect to Xero?
- It exports files Xero and QuickBooks import.
- Is my data safe?
- Your data is stored in the EU and encrypted, and it's never used to train AI. Messages are read by AI providers that may process them outside the UK (see our privacy policy).
- Can I cancel?
- Any time.